A2Risk was set up in 2006 in response to growing demand for a simple and effective way for advisers and product providers to assess individual investors’ attitude to risk when managing their money.
Since then, we have continually adapted and improved the Attitude to Risk Questionnaire (ATRQ) to ensure it provides a robust and reliable assessment of clients’ risk tolerances.
Today, our market-leading risk profiling tool is used by major UK investment planning platforms to help people understand their own approach to investment risk and choose strategies that are suited to their needs.
We work with leading research organisations (such as YouGov) to conduct regular research on large, carefully selected samples of the investing public to ensure our questions are robust, up to date, and easy to understand. This research also calibrates the algorithm which calculates each customer’s score and category.
We are also able to conduct custom research and bespoke product development to suit your needs – contact us today to find out how we can help you serve your clients better.